INSIDE DESIGN BY ANT – PEOPLE, PROCESS & CREATIVE SUPPORT
Design by Ant.
I’m Ant Barker, founder of Design by Ant. I’ve collaborated with many companies, design studios and individuals – to bring their brands and creative marketing campaigns to life!
With 30+ years of design and marketing experience, Design by Ant is more than just me. It's a network of trusted collaborators – designers, illustrators, photographers, web developers and social media specialists – all experts in their fields.
Together, we offer a flexible, full-service creative partnership to support your brand and marketing goals.
Whether you need a simple logo, a full identity system, or a fresh campaign for an existing brand, Design by Ant can help you move forward with purpose.
How we can help.
-
A brand audit is a thorough check-up of your brand to see how it's performing in the market. It looks at everything from your brand's history, mission, and values to your target audience, products, and competition.
By doing this, you can spot strengths, weaknesses, and areas for improvement, helping you stay competitive and aligned with your goals.
-
Creating a brand identity is about developing your brand's visual and emotional representation. This includes designing a logo, choosing colours, fonts and other design elements that reflect your brand’s personality and values.
A strong brand identity helps you stand out, connect with your audience, and communicate what your business is all about at a glance. Whether you’re starting fresh or going through a rebrand, this process ensures your brand stays relevant, consistent, and memorable.
-
Brand implementation is all about bringing your brand to life across all touchpoints where customers interact with it. This can include everything from your website, email campaigns, social media and packaging to in-store experiences and customer service. Creative input is crucial here to ensure that every aspect of your brand consistently reflects your identity, messaging, and values.
Effective implementation helps build recognition, trust, and engagement, while creative growth strategies ensure your brand stays dynamic, resonates with your audience, and adapts to new opportunities.
-
Creative direction is about shaping the overall vision and ensuring it aligns with your brand’s identity and goals. It involves crafting the story, visual style, tone, and messaging that will resonate with your audience.
Whether it’s a photoshoot, marketing campaign, or website, creative direction guides every element – from design and content to user experience – ensuring everything works together to create a cohesive brand experience. It’s the key to delivering a memorable, engaging message that connects with your audience.
-
Design solutions for Marketing Support go beyond basic templates to deliver customised, high-impact visuals tailored to your brand.
From brochures and presentations to social media graphics and email campaigns, we provide creative, polished designs that align with your marketing goals and stand out from the crowd.
By focusing on your brand’s unique identity and messaging, we ensure that each design elevates your marketing efforts and effectively engages your audience, far surpassing the limitations of simple Canva templates.